Are you a manufacturer or brand owner looking for a distributor for the Netherlands, Belgium and Luxembourg? For 15 years, NXT Multibrands has been the exclusive Benelux distributor for brands in small household appliances, cooking, climate, personal care and wellness. We don’t just sell your products, we build your brand. From the first retail meeting to logistics and marketing, we handle your market entry so you can focus on your product.
15
years as exclusive Benelux distributor
20
years of industry experience in our team
3
countries: the Netherlands, Belgium and Luxembourg
2
working days until you hear from us
Why brands choose NXT Multibrands
20 years of industry experience
Our team knows the retailers, buying groups and specialist stores in the Netherlands and Belgium, and knows what a new brand needs to earn its place there.
Exclusive and long-term
As an exclusive distributor, we invest in the awareness and visibility of your brand with a long-term strategy.
A proven portfolio
Established brands have entrusted their Benelux market to us for years.
One partner for everything
Sales, account management, logistics, marketing and service are all handled by our own specialised team, backed by fully digitalised operations.
- Mill
- Vitamix
- Steba
- Mysoda
- Ariete
- Lumie
- Climadiff
What we do for your brand
Sales and account management
We introduce your brand to the right retailers and build the relationship, including negotiations, range planning and promotional agreements.
Logistics and stock
Your products are stocked in our warehouse in Haelen (Limburg), from where we supply shops, webshops and distribution centres throughout the Benelux.
Marketing and brand building
We create visibility through campaigns, social media, press coverage, influencers and trade fairs, and support retailers with product content and displays.
Product content and training
Retailers get access to our content database and product training, so sales staff can explain your product properly.
Localisation and regulation
We help with Dutch and French packaging, manuals and product information, and with the requirements of the Benelux market.
Service and warranty
We handle customer enquiries, returns and warranty claims in Dutch and French.
E-commerce
We manage your product information and visibility on the major online platforms, such as bol, Coolblue and MediaMarkt.
Where your brand will be sold
Through NXT Multibrands, your brand is available at the leading retailers in the Netherlands and Belgium.
Online retail
bol, Coolblue, Alternate, Wehkamp
Electronics chains
MediaMarkt, Expert, Krëfel, Vanden Borre, EP (including EP Tummers and EP Beerepoot)
Kitchen and specialist stores
Kookpunt, Kookwinkel Oldenhof, Like2Cook, Home of Cooking, Duikelman
Wholesale and other channels
Sligro, Technische Unie
Other partners
Buying groups, large independents, department stores and B2B partners
How we work together
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Introduction
You tell us about your brand and products. Within 2 working days, you’ll know whether there’s a match.
-
Market plan
Together we decide which channels and retailers fit, with a plan for pricing, range and timing.
-
Localisation and stock
We arrange Dutch and French packaging and product information, and take your products into our warehouse.
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Retail introduction
Our team presents your brand to retailers and provides product content, training and visibility.
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Growth
We monitor sales, adjust where needed and keep building your brand in the Benelux together.
Ready for the Benelux?
Tell us about your brand using the form below. Within 2 working days, we’ll let you know whether and how we can help your brand grow in the Benelux.
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